.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness brand name has onboarded Indian cricketer KL Rahul as a brand emissary and a financier in the firm, it provided ETRetail.Without making known the particular percentage of concern the cricketer has taken, the company stated it is a considerable as well as important investment.This collaboration intends to take advantage of KL's great appeal, specifically one of young people and health and fitness enthusiasts, to expand Boldfit's reach into untrained markets and demographics around India.Sharing about the brand's development plans, Pallav Bihani, creator as well as CEO of the business said, "Our team are going all-in on expanding our activewear and shoes groups, which are actually set to redefine the fitness market. These sections are our potential development motors." Presently, physical fitness and yoga exercise accessories steer most of Boldfit's sales, Bihani shared.In the 2022-23, the D2C brand attained an income of Rs 73 crore. Along with key efforts and this partnership, the brand name strives to connect with a revenue of Rs five hundred crore by FY26. Founded in 2018, it presently serves over 1 crore consumers yearly as well as targets to extend this grasp to 5 crore through this collaboration. Also, it is actually enriching its own supply chain structure to guarantee swift shipping and steady item availability.Looking ahead, the D2C start-up expects a surge in internet website traffic, social media sites engagement, and also much higher sales across our main types.
Posted On Aug 1, 2024 at 10:46 PM IST.
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