Columns

Google begins shipping locally-made Pixel mobile phones coming from its own assembly-line production, ET Retail

.Google.com has actually started delivering locally made Pixel smart devices coming from its own assembly-line production, the firm stated Monday." Excited to reveal that the first of our Made in India Google Pixel8 units have started rolling off the assembly-line production," Google.com India declared in a social media sites message. The provider had declared strategies to create Pixel phones locally in October 2023 at its Google.com For India event.According to field executives, the phones are actually being actually created through a wholly-owned subsidiary of Taiwanese contract manufacturer Foxconn, got in touch with Wow Tech." This is actually a little batch produced after a substantial trial manufacturing in Chennai. Foxconn will certainly be ramping up development of the upcoming new variant, testing for which is under process," a field manager aware of the advancement told ET.Google was actually the only international smart device company skipping from India's fast-scaling mobile phone production business which includes major labels like Apple as well as Samsung that are part of the government's production-linked incentive system and also exports big volumes of smart devices out of India.Google performed certainly not indicate the number of phones it plans to make in India, or whether it will definitely be shipping coming from India." Our experts more than happy to introduce today that the initial of our Created in India Pixel 8 gadgets have started spinning off the assembly line. Starting with these regionally produced Pixel phones that will definitely quickly be offered on our different circulation networks, our company are actually devoted to constantly delivering on our commitment to bring the magic of artificial intelligence as well as our best-in-class camera adventure on these devices to folks across the country," Google claimed in feedback to ET's e-mail finding additional information.Earlier in Oct 2023, senior vice head of state Rick Osterloh had actually announced that Google.com has actually partnered with worldwide as well as domestic producers to create the gadget in India." This is actually an early step in the direction of expanding the development listed here to fulfill the regional demand for Pixel gadgets," Osterloh had said.Google presently keeps a small market share in India. Depending On to Counterpoint Study, Google possessed a 0.4% market cooperate Q2 2024, growing coming from 0.25% in 2023. Having said that, requirement for Pixel devices is actually counted on to expand 3 opportunities through 2025, along with a lot of the growth counted on in the second fifty percent, Tarun Pathak, study director, Counterpoint mentioned." Google is actually most likely to obtain drive coming from GenAI and video camera capabilities. Also, the network expansion and neighborhood manufacturing means far better costs of the brand new items. Google also has a good chance to gain share in the enterprise sector," Pathak stated.
Released On Aug thirteen, 2024 at 07:52 AM IST.




Participate in the neighborhood of 2M+ business professionals.Subscribe to our e-newsletter to acquire most recent insights &amp evaluation.


Download ETRetail App.Receive Realtime updates.Save your much-loved write-ups.


Browse to install App.